Since 1995, EarthChannel® has been facilitating cost-effective global communication through streaming media. Streaming now provides artists, businesses, governments and organizations the ability to EarthCast® high quality audio / video with an outreach and freedom previously unavailable.

Why Stream Media?

Streaming Provides Greater Community Access To Your Media

  • If your municipality does not have its own Cable TV channel, streaming
    video provides the only practical means to share your media.
  • Even if your community has its own Cable TV channel(s), Cable TV
    provides access to fewer households today than ever before.
  • Many homes now have Satellite TV and thus no longer have access to
    your PEG channel(s).
  • Office buildings rarely have Cable TV installed, virtually eliminating the
    entire business community.
  • With the advent of Digital Broadcast TV, some households will choose to
    receive their television via over-the-air transmissions, preventing cable
    PEG reception.
  • Cable viewers are limited to watching public programming when it is
  • With streaming video, viewers can access any program on-demand, at
    their leisure.
  • The number of Internet-connected households exceeds that of any single
    cable system.

Community Participation

  • Streaming media provides the ideal technology to help foster Open
    Government and enhanced transparency. Today, more than ever, citizens
    appreciate their representatives making the governing process more
    easily available. They show that appreciation with their votes and support.
  • Streaming video provides your community with a convenient and easy
    way to participate in local government from the comfort of their home or
  • Streaming Media Is Green! Rather than traveling across town to attend a
    council or board meeting, constituents and stakeholders can more
    efficiently stay abreast of current issues and developments. In today’s
    busy environment, ease-of-access and efficiency directly translate into
    greater participation.
  • Many politicians and representatives take advantage of streaming media
    to connect with their constituency. Some create short video segments to
    make the community aware of their effects and place links on their
    website. Others have used streaming video to have virtual town hall
    meetings on a regular basis. By sending questions and feedback via
    email or fax, citizens have the opportunity to connect directly with their

Why Outsource Streaming Media?

Challenges And Costs
Streaming media technology can be confusing and challenging to even the best
IT departments. There are very few training resources that adequately detail the
processes, protocols and techniques of successful streaming.

In addition to the mysteries of encoding video/audio for streaming and dealing
with the intricacies of streaming servers, distribution of the media to outside
viewers provides one of the most daunting challenges.

Municipalities and school boards all have a limited connection speed to the
Internet. Each person viewing a streaming video presentation consumes some
portion of that Internet bandwidth. The larger the connection, the more viewers
can be accommodated. Some jurisdictions have a T1 connection (1.54Mbps) to
the Internet, providing staff web access and email. With a T1 connection ($500-
800/mo) dedicated only to streaming video, fewer than 10 simultaneous viewers
of streaming video can be accommodated. An Internet connection capable of
providing streaming media to only 200-300 simultaneous viewers can easily cost
over $50,000/yr, even though the connection might only be fully used a few times
over that time period!

Consequently, most find that outsourcing to a streaming organization with very
large bandwidth capacity such as EarthChannel translates to a dramatic cost
savings. EarthChannel’s streaming servers are connected to the Internet via
multiple 1Gbps connections, each capable of serving over 5,000 simultaneous
viewers, with a combined capacity of well over 50,000 viewers at any given

While a few organizations do have the expertise and bandwidth to provide
streaming media in-house, they cannot offer the advanced features mentioned
above that viewers find extremely helpful today.